Quiet Luxury Innate to Japan
GOLD SANDS is wholly committed to upholding the unique beauty derived from Japanese culture and tradition. We aim to do this through "THE ART OF JAPANESE GOLD" concept. With simple and minimalist designs that celebrate Japanese aesthetics, this concept expresses the modest and tranquil beauty that we unfortunately seem to be losing in modern times, and the unique Japanese aesthetic.
GOLD SANDS strives to be a leader in creating a new business scene with a high quality yet modest elegance along with a sense of dignity in the form of a quiet luxury unique to Japan. GOLD SANDS believes that this embodiment of the unique Japanese psyche has the ability to touch the hearts of those all around the world.
Elegant color beauty created by Japanese sensibilities
At Gold sands, we incorporate traditional Japanese colors that have colored Japan's history and culture into our products. The idea is to cherish the unique Japanese sensibilities and add color to your everyday life.
Grace in forbidden colors — a package draped in Japanese aesthetics
As one of our brand colors, we use "Kokimurasaki". Purple is considered to be one of the most noble traditional colors in Japan, and even in the Asuka period's ranking system, "Twelve Ranks of Caps", it was the highest rank. It was designated as the crown color. In addition, we use "shinku", a color that has fascinated people since ancient times, in our cosmetic boxes, bringing back to modern times a traditional Japanese color that was once considered forbidden.